Staff Member #1
Biography of instructor/staff member #1
E-ICOM - E-LEARNING FOR INTERNATIONAL COMMERCE DIGITAL MARKETING
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Gratuito
Gratuito
About This Course
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Requirements
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Course Staff
Staff Member #2
Biography of instructor/staff member #2
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Outline
1. MARKETING RESEARCH
UNIT 2.- THE MARKETING RESEARCH PROCESS
UNIT 5.- VALIDITY AND CREDIBILITY OF SECONDARY DATAS
UNIT 6. THE INTERNATIONAL MARKETING RESEARCH PROCESS
UNIT 7. SELECTION OF MARKETING RESEARCH AGENCIES
2. DIGITAL MARKETING
UNIT 3. SOCIAL NETWORKS FOR COMPANIES
UNIT 4. INTERNET SOCIALIZATION
UNIT 5.- SALES PROCESS AND DIGITAL ENVIRONMENT
UNIT 8. AFFILIATES, COMPARISONS AND MARKETPLACES
UNIT 12. EMAIL MARKETING, CRM AND LOYALTY
UNIT 13. DISCUSSION FORUM Y EVALUATION
3. INTERNATIONAL MARKETING
UNIT 1. ORGANIZATIONAL, COMMERCIAL, TECHNOLOGICAL ASPECTS FOR INTERNATIONALIZATION
UNIT 2.- ECONOMIC AND FINANCIAL ASPECTS FOR INTERNATIONALIZATION
UNIT 3. THE MARKETING MIX FOR THE INTERNATIONAL MARKETING PLAN
UNIT 4. HOW TO DO LEAD GENERATION
UNIT 5. INTERCULTURAL COMPETENCE AND SOCIAL ASPECTS IN BUSINESS COMMUNICATION
UNIT 6.- EVALUATION
4. MARKETING EN AGRO FOOD PRODUCTS IN FOREIGN MARKETS
UNIT 1. SUCCESS FACTORS FOR ENTERING FOREIGN MARKETS IN THE FOOD INDUSTRY
UNIT 2.- COMPETITION & MARKETING PLAN
UNIT 3. BUSINESS INTERNATIONALIZATION STRATEGIES
UNIT 4. INTERNATIONAL MARKETING STRATEGIES
UNIT 5.- DRAWING AN EXPORT PLAN
UNIT 6. DISCUSSION FORUM Y EVALUATION
5. FASHION MARKETING
UNIT 6. KEY PERFORMANCE INDICATORS
UNIT 7. DISCUSSION FORUM Y EVALUATION
6. GENERAL FOOD & WINE TOURISM
UNIT 1. THE TERRITORY: STUDY OF THE TOURIST DESTINATION
UNIT 2.- KNOW THE AGRI-FOOD PRODUCT
UNIT 3. MARKETING TOURISM: FROM PLANNING TO COMMUNICATION
UNIT 4. EXPERIENTIAL TOURISM: THE TOURIST PROTAGONIST OF A PERSONALIZED TOUR
UNIT 5. DISCUSSION FORUM Y EVALUATION