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E-ICOM - E-LEARNING FOR INTERNATIONAL COMMERCE DIGITAL MARKETING

E-ICOM - E-LEARNING FOR INTERNATIONAL COMMERCE DIGITAL MARKETING

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Outline

1. MARKETING RESEARCH

UNIT 1. INTRODUCTION   

UNIT 2.- THE MARKETING RESEARCH PROCESS   

UNIT 3. QUALITATIVE RESEARCH   

UNIT 4. QUANTITATIVE RESEARCH   

UNIT 5.- VALIDITY AND CREDIBILITY OF SECONDARY DATAS   

UNIT 6. THE INTERNATIONAL MARKETING RESEARCH PROCESS   

UNIT 7. SELECTION OF MARKETING RESEARCH AGENCIES   

UNIT 8. CASE STUDIES   

2. DIGITAL MARKETING

UNIT 1. BASIC CONCEPTS   

UNIT 2.- CURRENT SITUATION   

UNIT 3. SOCIAL NETWORKS FOR COMPANIES   

UNIT 4. INTERNET SOCIALIZATION   

UNIT 5.- SALES PROCESS AND DIGITAL ENVIRONMENT   

UNIT 6. E-COMMERCE   

UNIT 7. WEB ANALYTICS   

UNIT 8. AFFILIATES, COMPARISONS AND MARKETPLACES   

UNIT 9. MOBILE ENVIRONMENT   

UNIT 10. SEO   

UNIT 11. ONLINE ADVERTISING   

UNIT 12. EMAIL MARKETING, CRM AND LOYALTY   

UNIT 13. DISCUSSION FORUM Y EVALUATION

3. INTERNATIONAL MARKETING

UNIT 1. ORGANIZATIONAL, COMMERCIAL, TECHNOLOGICAL ASPECTS FOR INTERNATIONALIZATION   

UNIT 2.- ECONOMIC AND FINANCIAL ASPECTS FOR INTERNATIONALIZATION   

UNIT 3. THE MARKETING MIX FOR THE INTERNATIONAL MARKETING PLAN   

UNIT 4. HOW TO DO LEAD GENERATION   

UNIT 5. INTERCULTURAL COMPETENCE AND SOCIAL ASPECTS IN BUSINESS COMMUNICATION   

UNIT 6.- EVALUATION

4. MARKETING EN AGRO FOOD PRODUCTS IN FOREIGN MARKETS

UNIT 1. SUCCESS FACTORS FOR ENTERING FOREIGN MARKETS IN THE FOOD INDUSTRY   

UNIT 2.- COMPETITION & MARKETING PLAN   

UNIT 3. BUSINESS INTERNATIONALIZATION STRATEGIES   

UNIT 4. INTERNATIONAL MARKETING STRATEGIES   

UNIT 5.- DRAWING AN EXPORT PLAN   

UNIT 6. DISCUSSION FORUM Y EVALUATION

5. FASHION MARKETING

UNIT 1. CURRENT SITUATION   

UNIT 2.- BUSINESS MODELS   

UNIT 3. E-COMMERCE   

UNIT 4. INTERNACIONALIZATION   

UNIT 5.- MARKETING SUCCESS   

UNIT 6. KEY PERFORMANCE INDICATORS   

UNIT 7. DISCUSSION FORUM Y EVALUATION

6. GENERAL FOOD & WINE TOURISM

UNIT 1. THE TERRITORY: STUDY OF THE TOURIST DESTINATION   

UNIT 2.- KNOW THE AGRI-FOOD PRODUCT   

UNIT 3. MARKETING TOURISM: FROM PLANNING TO COMMUNICATION   

UNIT 4. EXPERIENTIAL TOURISM: THE TOURIST PROTAGONIST OF A PERSONALIZED TOUR   

UNIT 5. DISCUSSION FORUM Y EVALUATION

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